Bradley Walsh

Comedian and Actor

Text Santa

Christmas season 2012 ITV1 got behind a major new charity initiative and entertainment event rasing 4.2 million for good causes.

ITV Text Santa Appeal

Text Santa culminated in two entertainment spectaculars with major names from tv, music and showbusiness on ITV1 the one hour launch show kicked off at 9:30pm on Sunday 11th December with the finale taking place live on Christmas Eve at 7:30 for a 2.5 hour extravaganza of entertainment and helping great charities.

ITV Text Santa Appeal

Viewers could help those in need by a simple text donation from their phone to the Text Santa charities. The good causes involved were Carers UK, Crisis, Help the Hospices, the Samaritans, WRVS and children's hospital charities Great Ormond Street Hospital Children's Charity, Noah's Ark Appeal, Helping Hand and Yorkhill Children's Foundation.

To donate simply text SANTA1 to 70070 to give 1, SANTA5 to give 5 or SANTA10 to give 10. 100% of the money goes to charities.

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