Bradley Walsh
  • DVDs
    • All At Sea
    • Bradley Walsh Dangerously Cheeky
    • Bradley Walsh Live
    • Bradley Walsh’s Soccer Shockers
    • Coronation Street 2004
    • Coronation Street Family Albums
    • Law & Order UK – Boxset Series 1-4
    • Law & Order UK – Series 1
    • Law & Order UK – Series 2
    • Law & Order UK – Series 3
    • Law & Order UK – Series 4
    • Law & Order UK – Series 5
    • Law & Order UK – Series 6
    • Law & Order UK – Series 7
    • Law & Order UK Season 1 (Region 1 USA & Canada only)
    • Law & Order UK Season 2 (Region 1 USA & Canada only)
    • Lock, Stock
    • Mike Bassett England Manager
    • Murder Investigation Team
    • The Old Curiosity Shop
    • The Sarah Jane Adventures – Series 2
    • The Spa
    • The Sun Trap
    • Torn
  • Live
    • An Evening With Val Doonican And Friends
    • British Troops
    • Danny La Rue Tribute
    • Dave Lee Tribute
    • Edinburgh Festival
    • Get Fresh
    • Monty Python’s Spamalot
    • Oyster Festival
    • Pantomime
      • Peter Pan (Milton Keynes) 2014
      • Peter Pan A Musical Adventure (London) 2015
      • Cinderella (Birmingham) 2015
      • Peter Pan (Birmingham & London) 2017
    • Royal Masonic Variety Show
    • Royal Variety Performance
    • Sky Arts National Portrait Festival
    • Soccer Aid 2006
    • Soccer Aid 2010
    • Stars In Their Eyes Live
    • Summer Season
    • Sunday Night At The London Palladium
    • Theatre
    • Vinnie Jones In Conversation With Bradley Walsh
    • Warner Leisure Hotel Breaks
    • Wife’s New Shoes Tour – An Evening with Bradley Walsh
  • The Chase Board Game
  • When You’re Smiling
  • The Chase Bingo

Get Fresh

In an effort to stem the declining sales of fresh fruit and vegetables and to enthuse a public jaded by sermonising on the subject, the Fresh Produce Consortium hired Hammond Communications to come up with a £500,000 creative marketing campaign.

The objective of the Get Fresh campaign was to shift the perception of fruit and vegetables from that of a penance food to being satisfying and enjoyable, and in the process reversing the current drop in fresh produce sales.

The campaign started with a two month stand-up comedy roadshow starring Midas Touch’s Bradley Walsh and Pulp Video’s Parrot. This was the first time a live comedy act had been used to convey a healthy-eating message in the UK, and it became the central platform of the campaign.

Get Fesh with Bradley Walsh

A massive pre-publicity drive used flyers, posters, radio and newspaper promotions. In advance of each performance, a series of media interviews was organised to promote Get Fresh and invitations were sent to key regional media and food, consumer, health and beauty, and entertainment reporters.

Launched on 25 August 1996 in Bristol, the cabaret show played Sunday evenings in Bristol, Leeds, Newcastle, Manchester, Birmingham, Belfast, Glasgow and London. Apart from being entertained by jokes and songs, the audience received humorous eating advice while being bombarded by fresh produce. Branded leaflets explaining the Get Fresh philosophy, £1 off vouchers redeemable at Tesco s and Stewart’s and free fresh produce samples were also distributed.

Bradley Walsh and Parrot played to packed houses reaching a total of 7,500 people. Tickets for the show was only £4.99, with other seats being offered to winners of local radio and newspaper promotions. The Daily Mail reviewed the show as “dangerously cheeky… had the audience at his feet”.

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